Tracey Thompson – Print | Branding | Design Research – San Francisco



Tracey Thompson – Print | Branding | Design Research – San Francisco

Packard Foundation Report

Changing the Future of Wild Fish
How can we illustrate the challenges of sustainable fishing and opportunities for change?


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As the world demand for food grows, it is vital that commercial fishing evolve to become sustainable. A number of organizations have taken great steps to improve the way people catch, process, and buy fish; however many challenges still remain.

Changing the Future of Wild Fish was prepared by the Discovery Group to explain the barriers preventing innovative ideas from being widely accepted, to help define the opportunities for change, and call attention to the organizations already committed to sustainable fishing.

I served as production designer for this project. I organized the design template for production, prepared and revised over 200 pages of content, and designed a concept illustration.