The Maryland, Washington DC, and Northern Virginia Chapter of the House Rabbit Society began with a rabbit named Clover and blossomed into a network of volunteers and rabbits dedicated to helping abandoned rabbits find good homes.
When the members of HRS approached me to design a logo for their web site redesign project, they knew they wanted a simple logo that somehow incorporated a reference to their founding rabbit. Using photographs of Clover, I created a logo that featured his outline within a house shape. I incorporated the heart and clover elements from artwork HRS planned to use on their new web site.
In addition to the logo in color, grayscale and black and white, I also provided several text options, and a branding guideline document for how to use the logo in various print and web situations.