Tracey Thompson – Print | Branding | Design Research – San Francisco



Tracey Thompson – Print | Branding | Design Research – San Francisco

Introduction to Business

Introduction to Business
How can a textbook tie real-world business profiles to key academic concepts?


Unit
Section
Poster

Introduction to Business is a high school level course that emphasizes business concepts as they are applied to real-world businesses. Our team used innovative real-world companies as the example for discussion in each unit. The design and content worked together to help students understand the relationship between academic strategies and their applications in a real-life setting.

As part of the product development team for this project, I designed the interior of both the student and teacher editions of the course. I prepared InDesign templates for the production of both editions. I designed and produced of over fifty pages of teacher and student reading guide materials and appendices. I also designed five full color posters to help expand on ideas discussed in the book. I designed covers and packaging materials for all relevant ancillaries and software packages. To design the cover of this book, I worked with outside vendors to develop design concepts into a finished product.

Fun Fact: P.B. Loco, the real-world company featured in Unit 1, was so happy to be featured in our book they sent the entire team samples of their gourmet peanut butter. While the team did eye Sun-Dried Tomato Peanut Butter a little skeptically, I can assure everyone that Sumatra Cinnamon & Raisin is amazing! A must try.