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	<title>Tracey Thompson &#124; Design Portfolio &#187; House Rabbit Society</title>
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	<description>Tracey Thompson - Print &#124; Branding &#124; Design Research - San Francisco</description>
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		<title>House Rabbit Society Logo</title>
		<link>http://www.traceythompson.com/house-rabbit-society-logo/</link>
		<comments>http://www.traceythompson.com/house-rabbit-society-logo/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 21:56:46 +0000</pubDate>
		<dc:creator>Tracey Thompson</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[House Rabbit Society]]></category>
		<category><![CDATA[Identity Design]]></category>
		<category><![CDATA[Logo Design]]></category>

		<guid isPermaLink="false">http://www.traceythompson.com/?p=492</guid>
		<description><![CDATA[<p><a href="http://www.traceythompson.com/house-rabbit-society-logo/" rel="bookmark"><img class="size-full wp-image-13 alignright" src="http://www.traceythompson.com/portfolio/wp-content/uploads/branding/hrs/hrslogo.png" alt="House Rabbit Society Logo" width="620" height="350" /></a><br />
<span class="topQuest">How can we honor the history of an organization while updating their visual brand?</span></p>
<p><span class="more"><span id="more-492"></span></span><br />
<img class="size-full wp-image-13 alignright" src="http://www.traceythompson.com/portfolio/wp-content/uploads/branding/hrs/logostudy.png" alt="Logo Study" width="620" height="350" /><br />
<a href="http://rabbitsinthehouse.org/"><img class="size-full wp-image-13 alignright"  src="http://www.traceythompson.com/portfolio/wp-content/uploads/branding/hrs/screenshot.png" alt="In Use on Web Site" width="620" height="350" /></a></p>
<blockquote><p>
The <a href="http://rabbitsinthehouse.org/">Maryland, Washington DC, and Northern Virginia Chapter of the House Rabbit Society</a> began with a rabbit named Clover and blossomed into a network of volunteers and rabbits dedicated to helping abandoned rabbits find good homes. </p>
<p>When the members of HRS approached me to design a logo for their web site redesign project, they knew they wanted a simple logo that somehow incorporated a reference to their founding rabbit. Using photographs of Clover, I created a logo that featured his outline within a house shape. I incorporated the heart and clover elements from artwork HRS planned to use on their new web site.</p>
<p>In addition to the logo in color, grayscale and black and white, I also provided several text options, and a branding guideline document for how to use the logo in various print and web situations.
</p></blockquote>
<p><em></p>
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			<content:encoded><![CDATA[<p><a href="http://www.traceythompson.com/house-rabbit-society-logo/" rel="bookmark"><img class="size-full wp-image-13 alignright" src="http://www.traceythompson.com/portfolio/wp-content/uploads/branding/hrs/hrslogo.png" alt="House Rabbit Society Logo" width="620" height="350" /></a><br />
<span class="topQuest">How can we honor the history of an organization while updating their visual brand?</span></p>
<p><span class="more"><span id="more-492"></span></span><br />
<img class="size-full wp-image-13 alignright" src="http://www.traceythompson.com/portfolio/wp-content/uploads/branding/hrs/logostudy.png" alt="Logo Study" width="620" height="350" /><br />
<a href="http://rabbitsinthehouse.org/"><img class="size-full wp-image-13 alignright"  src="http://www.traceythompson.com/portfolio/wp-content/uploads/branding/hrs/screenshot.png" alt="In Use on Web Site" width="620" height="350" /></a></p>
<blockquote><p>
The <a href="http://rabbitsinthehouse.org/">Maryland, Washington DC, and Northern Virginia Chapter of the House Rabbit Society</a> began with a rabbit named Clover and blossomed into a network of volunteers and rabbits dedicated to helping abandoned rabbits find good homes. </p>
<p>When the members of HRS approached me to design a logo for their web site redesign project, they knew they wanted a simple logo that somehow incorporated a reference to their founding rabbit. Using photographs of Clover, I created a logo that featured his outline within a house shape. I incorporated the heart and clover elements from artwork HRS planned to use on their new web site.</p>
<p>In addition to the logo in color, grayscale and black and white, I also provided several text options, and a branding guideline document for how to use the logo in various print and web situations.
</p></blockquote>
<p><em></p>
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