Tracey Thompson

Product Design Leader, SF Bay Area

Airstream Destinations Proposal

How can we leverage the iconic status of a brand to attract potential investors?

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When Airstream Inc began looking to expand their brand of travel from the showroom to a retail environment, my team created a proposal booklet to aid Airstream in this task.

This proposal included the history of the Airstream brand, information on Airstream’s target audiences, details on current and potential partners, as well as sample sketches and renderings of possible retail interiors.