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Design Leadership and Assessment for a Growth-Phase Fintech Startup
My client, an established, mid-sized fintech startup, built an impressive, data-rich product. Because they had limited design support, the team focused on proving functionality aware that they were incurring usability debt. This led to a powerful tool with a complex UI that had to rely on the company’s…
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Kindred Motorworks // Blueprints App / MVP
Role Director of Product Design, Discovery Coach Industry Tech-enabled automotive manufacturing startup Context Kindred Motorworks is in the business of modernizing and electrifying classic cars, or in their words, “Making your formerly irrational desire for a vintage car completely justifiable.” Kindred relies on blueprints, the custom teardown and…
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Realtor.com // Referral Manager / Lender Integration
Realtor.com is a trusted resource for home buyers, sellers, and agents. Realtor service connects buyers with agents, giving agents information about the buyer’s budget and preferences. To help give the buyer-agent team an edge in competitive markets, Relator partnered with a digital-first lender to bring pre-approval data to…
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Forge Global // Direct Listings / Product Vision
Lab Zero played a crucial role in helping Forge navigate the challenging transition from the startup to the growth phase. Under intense pressure to deliver and expand their service offerings, they needed to move fast to understand their customers’ needs and test potential solutions. Our role in articulating…
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Lab Zero // New Hire Experience
Role Senior Product Designer and Director of Design Industry Custom software design and development, coaching, and leadership. Timeline Initial MVP: <1 week to create and test. Followed by continuous iteration and refinement based on new hire and support team feedback. Outcomes Skills Full case study available below Context…
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Packard Foundation Report
Note
To protect client privacy and in compliance with non-disclosure agreements, some project details are not available online. Please contact me for information about my work with the following companies:
“Tracey has set the bar for me for design excellence. She helped bring out the best in me, and I look back on our work together with fondness and pride.”
Nisch Reddy
Product Leader