Tracey Thompson – Print | Branding | Design Research – San Francisco



Tracey Thompson – Print | Branding | Design Research – San Francisco

Sheraton Gateway LAX Signage

Meeting Room
How can we help a hotel rebrand by updating their signage system?


Schedules and Plans
Room Signs

To update the look of the Sheraton Gateway Hotel at Los Angeles International Airport, my team developed a modern visual story that incorporated the graceful curves of the Sheraton “S” logo as well as a bold new color scheme.

The process included creation of a message schedule, construction plan, demolition plan; original artwork for restaurant areas, directory signs, evacuation maps, and CPR instructions; as well the preparation of all bid packages and construction documents.