Tag: Branding
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Sheraton Gateway LAX Signage
How can we help a hotel rebrand by updating their signage system? To update the look of the Sheraton Gateway Hotel at Los Angeles International Airport, my team developed a modern visual story that incorporated the graceful curves of the Sheraton “S†logo as well as a bold new color scheme. The process included creation…
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Tube Tube TV Lounge Mural
Can the visual language of television be used to create a branding system? This branding system, designed for a television lounge in the Bank One corporate headquarters, combines the iconography of the old and new television test patterns to create a dynamic graphic. The intense colors of the modern test patter were muted to complement…
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Children’s School Signage
Can a wayfinding system address both the developmental needs of children and the navigational needs of adults? The Carnegie Mellon Department of Psychology Children’s School serves as both a school for children ages 2-6 ands as a research facility for university students studying child development. As a result, researchers and guest often interrupt classes and…