Tracey Thompson

Product Design Leader, SF Bay Area

Closed spiral bound booklet with and image of fishing boats on the cover.

Packard Foundation Report


As the world demand for food grows, it is vital that commercial fishing evolve to become sustainable. A number of organizations have taken great steps to improve the way people catch, process, and buy fish; however many challenges still remain.

Changing the Future of Wild Fish was prepared by the Discovery Group to explain the barriers preventing innovative ideas from being widely accepted, to help define the opportunities for change, and call attention to the organizations already committed to sustainable fishing.

I served as production designer for this project. I organized the design template for production, prepared and revised over 200 pages of content, and designed concept illustrations.