Category: Case Studies
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Design Leadership and Assessment for a Growth-Phase Fintech Startup
My client, an established, mid-sized fintech startup, built an impressive, data-rich product. Because they had limited design support, the team focused on proving functionality aware that they were incurring usability debt. This led to a powerful tool with a complex UI that had to rely on the company’s expert customer service support to explain. To…
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Kindred Motorworks // Blueprints App / MVP
Role Director of Product Design, Discovery Coach Industry Tech-enabled automotive manufacturing startup Context Kindred Motorworks is in the business of modernizing and electrifying classic cars, or in their words, “Making your formerly irrational desire for a vintage car completely justifiable.” Kindred relies on blueprints, the custom teardown and restoration instructions, to allow the team to…
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Realtor.com // Referral Manager / Lender Integration
Realtor.com is a trusted resource for home buyers, sellers, and agents. Realtor service connects buyers with agents, giving agents information about the buyer’s budget and preferences. To help give the buyer-agent team an edge in competitive markets, Relator partnered with a digital-first lender to bring pre-approval data to the agent service.
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Forge Global // Direct Listings / Product Vision
Lab Zero played a crucial role in helping Forge navigate the challenging transition from the startup to the growth phase. Under intense pressure to deliver and expand their service offerings, they needed to move fast to understand their customers’ needs and test potential solutions. Our role in articulating the vision for new services and aligning…
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Lab Zero // New Hire Experience
Role Senior Product Designer and Director of Design Industry Custom software design and development, coaching, and leadership. Timeline Initial MVP: <1 week to create and test. Followed by continuous iteration and refinement based on new hire and support team feedback. Outcomes Skills Full case study available below Context Lab Zero is a cross-disciplinary product design…
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Packard Foundation Report
As the world demand for food grows, it is vital that commercial fishing evolve to become sustainable. A number of organizations have taken great steps to improve the way people catch, process, and buy fish; however many challenges still remain. Changing the Future of Wild Fish was prepared by the Discovery Group to explain the…