Tracey Thompson

Product Design Leader, SF Bay Area

USENIX 2009 Conference

Can last-minute restrictions to budget, media, and content still result in a compelling promotion?

Web Banner

The initial scope of this project called for a guidebook to both promote the USENIX 09 technical conference and give attendees information about the lectures, workshops, and other events the conference would encompass. Mid-project the scope was abruptly changed to accommodate changes to the conference budget.

From this point on, my role changed to adapt the visual style and content already in progress from a multi-page book to a 4-fold brochure. As the project progressed, a web banner and variable-sized print ads were added to the project scope as well.

In order to accommodate the shifting needs and evolving content while staying within the client deadlines, I developed all files based around a flexible and clear template. I was able to quickly adapt the visual language to the various medium products the client required and my template allowed the client to add and change content as it was finalized. The project was completed on time and on budget.