Tag: Product Design
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Addressing your team’s discovery gaps to build valuable, viable solutions
In our previous article, we used Teresa Torres’s “Opportunity Solution Tree” to understand the “why” behind a solution in progress. As we uncovered insights, outcomes, and assumptions, we likely found gaps in our tree. Misalignment or uncertainty about customer insights exposes the team to risk. They may waste time and effort on solutions customers don’t want…
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Design Leadership and Assessment for a Growth-Phase Fintech Startup
My client, an established, mid-sized fintech startup, built an impressive, data-rich product. Because they had limited design support, the team focused on proving functionality aware that they were incurring usability debt. This led to a powerful tool with a complex UI that had to rely on the company’s expert customer service support to explain. To…
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Kindred Motorworks // Blueprints App / MVP
Role Director of Product Design, Discovery Coach Industry Tech-enabled automotive manufacturing startup Context Kindred Motorworks is in the business of modernizing and electrifying classic cars, or in their words, “Making your formerly irrational desire for a vintage car completely justifiable.” Kindred relies on blueprints, the custom teardown and restoration instructions, to allow the team to…
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Realtor.com // Referral Manager / Lender Integration
Realtor.com is a trusted resource for home buyers, sellers, and agents. Realtor service connects buyers with agents, giving agents information about the buyer’s budget and preferences. To help give the buyer-agent team an edge in competitive markets, Relator partnered with a digital-first lender to bring pre-approval data to the agent service.
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Forge Global // Direct Listings / Product Vision
Lab Zero played a crucial role in helping Forge navigate the challenging transition from the startup to the growth phase. Under intense pressure to deliver and expand their service offerings, they needed to move fast to understand their customers’ needs and test potential solutions. Our role in articulating the vision for new services and aligning…